Free Proposal Generator for Small Business
Win more clients with professionally structured business proposals. Our free proposal generator helps you create compelling documents that clearly communicate your value, approach, and pricing.
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Acme Professional Services
123 Business Ave, Suite 100 San Francisco, CA 94102
Proposal
#P-398742-527
Date: January 2, 2026
Bill To
The Challenge
Johnson Enterprises currently lacks a modern web presence, which is limiting their ability to attract new customers and showcase their services effectively.
Our Solution
We will design and develop a custom, responsive website that showcases your services, builds credibility, and generates leads through strategic SEO optimization.
Scope of Work
• Custom website design (5-7 pages) • Mobile-responsive development • Content management system • Contact forms with email notifications • Basic SEO setup • Logo design package
Timeline
Week 1-2: Discovery & Design Week 3-4: Development Week 5: Testing & Revisions Week 6: Launch & Training
Deliverables
• Fully functional website • Custom logo files (PNG, SVG, PDF) • Style guide document • CMS training session • 3 months of maintenance support
| Description | Qty | Unit Price | Amount |
|---|---|---|---|
| Website Design & Development | 1 | $3,500.00 | $3,500.00 |
| Logo Design Package | 1 | $750.00 | $750.00 |
| SEO Optimization Setup | 1 | $500.00 | $500.00 |
| Monthly Maintenance (3 months) | 3 | $150.00 | $450.00 |
Notes
This project will be completed within 4-6 weeks of acceptance. Includes 2 rounds of revisions.
Terms & Conditions
This proposal outlines our recommended approach and pricing. Terms may be negotiated upon acceptance.
Acceptance
By signing below, you accept this proposal and agree to the terms outlined above.
Client Signature
Date
What is a Business Proposal?
A business proposal is a comprehensive document that outlines how you will solve a client problem or meet their needs. Unlike simple quotes that focus on pricing, proposals tell a complete story: the problem you understand, your recommended solution, how you will execute, what deliverables to expect, timeline for completion, and associated costs. Proposals demonstrate expertise and help clients visualize working with you. They are persuasive documents designed to win business through clear communication and professional presentation.
Proposal vs. Quote vs. Contract
Proposals explain your approach and make the case for hiring you—they are sales documents. Quotes provide specific pricing for defined work—they are pricing documents. Contracts establish legal obligations between parties—they are legal documents. In many sales processes, a proposal leads to a quote, which leads to a contract. Some proposals include pricing and acceptance terms, effectively combining proposal and quote functions. Contracts typically come after proposal acceptance and include detailed legal terms beyond what proposals cover.
Who Uses Proposals?
Consultants and professional service firms rely heavily on proposals to win engagements. Marketing agencies, web development firms, and creative studios use proposals to pitch project ideas. Architects, engineers, and construction firms submit proposals for major projects. Freelancers competing for substantial contracts benefit from formal proposals. Any business responding to requests for proposals (RFPs) needs strong proposal skills. Government contractors and enterprise vendors often require detailed proposals as part of procurement processes.
Common Proposal Mistakes
The biggest mistake is focusing on your company instead of the client problem. Proposals that read like brochures fail to connect with client needs. Another error is providing generic content rather than customized solutions. Clients want to see that you understand their specific situation. Poor structure makes proposals hard to navigate—use clear sections and headings. Burying pricing or being vague about costs creates frustration. Finally, neglecting to include a clear next step leaves clients unsure how to proceed.
How to Write a Proposal That Converts
Start with the client problem—show you understand their situation before proposing solutions. Present your approach in clear, logical steps that demonstrate expertise without overwhelming with jargon. Include specific deliverables and timelines so clients know exactly what to expect. Use case studies or testimonials to build credibility. Present pricing clearly, tied to the value you provide. End with a compelling call to action and make acceptance easy. Professional formatting and error-free writing reflect the quality of work you will deliver.